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Bucharest-based Romanian retailer of toys, games and baby products, founded in 1993.
Founded in 1993 in Bucharest, Romania, Noriel Group is a toy and baby product retailer selling through online and physical channels. Its range includes branded toys such as LEGO, Barbie and Disney Princess, along with educational games and outdoor play equipment. Sunman acquired the company from Enterprise Investors in July 2022. The company has completed 3 deals; its latest, a Secondary Buyout, raised EUR 2.000 mn.
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