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Novars Inc. sells MaBeee monitoring batteries that let families track the safety of elderly relatives through a smartphone app.
Founded in 2015 and based in Tokyo, Novars Inc. sells its MaBeee product line, including the MB-3103WY monitoring battery, which fits battery-operated devices and sends real-time alerts to families living apart. Products are sold to consumers and businesses in Japan, with revenue from direct sales and possible app-based subscriptions. In October 2022 the company raised JPY 50 million in Series C financing from ARONKASEI, at a valuation of JPY 2,368.635 million. The company is listed at the Series B stage.
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