Larkspur, US software platform that verifies and certifies sustainable consumer packaged goods for brands and retailers.
Novi Connect, Inc. was founded in 2019 in Larkspur, US, and offers a software platform that automates the verification and certification of sustainable and clean living products for consumer packaged goods brands and retailers. Clients use it to vet product claims, ingredients, formulations and packaging against sustainability standards. In February 2022 the company raised USD 40.00 mn in Series B funding led by Tiger Global Management, with participation from Defy.vc and Greylock Partners. Kimberly Shenk is the CEO.
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