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NowFloats provides SaaS digital tools that help small and medium-sized businesses build websites, sell online and market digitally.
Founded in 2012 in Hyderabad, India, NowFloats Technologies Pvt. Ltd. provides website setup, e-commerce and digital marketing tools to small and medium-sized businesses, sold through SaaS subscriptions. Its offerings include the NowFloats ONDC Link and the RIA assistant. In December 2019, Reliance Ventures acquired an 85% stake for INR 1.41 billion from various investors, including Omidyar Network and Blume Ventures. The company has completed 8 deals in total, most recently on December 12, 2019, a Trade Sale round raising INR 1,416.00 mn.
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