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NowThis News is a digital media company producing short-form video news and lifestyle content for Gen Z and Millennial audiences.
NowThis News produces short-form video news, lifestyle and cultural content for Gen Z and Millennial audiences, distributed mainly on TikTok, Snapchat and Meta platforms. Founded in 2012 and based in New York, US, it earns revenue largely through brand partnerships and sponsored content built into its editorial output. In April 2023 it raised USD 16.20 mn in a Series D round led by Axel Springer Digital Ventures, bringing its total raised to USD 16.20 mn across 5 deals.
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