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Nurture is a marketing automation platform for personalized email, web and social engagement, mainly aimed at B2B marketing teams.
Nurture, headquartered in Santa Clara, US, was co-founded by Gonçalo Sousa, John Heyerdal, Thiago Henriques and Vicky Key, with Gonçalo Sousa as CEO. The platform offers on-site engagement tools, tag-based segmentation, A/B testing and rule-based messaging, and it serves clients including Fortune 5000 companies and small and mid-sized enterprises, mainly in North America and Europe. Revenue comes from subscription plans. The company was acquired by Corn Products, Inc. in 2006.
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