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O. Mustad & Son is a Norwegian maker and distributor of fishing hooks, lures and accessories.
Established in 1877 in Norway and headquartered in Gjovik, O. Mustad & Son AS manufactures and distributes fishing products, including hooks such as the UltraNor series, lures, bags and tools. It sells through retailers, wholesalers and direct-to-consumer channels in North America, Europe and Asia-Pacific. Verdane Capital acquired the company in May 2017, and Kenni Riise is CEO. The company reported revenue of USD 37.23 mn in 2023, with EBITDA of USD 95,259.1.
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