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OBT Live provides AI-powered LiveOps technology for audience engagement in retail, leisure, media and sports.
OBT Live provides a LiveOps platform that uses real-time data to personalize user experiences and support gamification and in-service purchases. It serves businesses in sectors including retail, leisure, media and sports. Founded in 2023 in Liverpool, UK, by co-CEOs Paul Shannon and Chris Hodgson, it raised GBP 2.25 million in Series A funding in June 2025, led by PXN Group. The round valued the company at USD 7.75 million pre-money.
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