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Oslo online grocery marketplace with delivery of consumer goods and recipes through a mobile app.
Founded in 2013 and based in Oslo, Norway, the company runs an online grocery store where customers choose fruit, vegetables, snacks, drinks and beauty products through its app and have them delivered. Users can also browse recipes, and revenue comes from goods sold and app downloads. The company reported revenue of EUR 200 million in 2020 and had 510 employees as of 2019. In 2021 it raised NOK 1.2 billion in venture funding from SB Investment Advisers, part of a NOK 2.2 billion equity financing, at a post-money valuation of NOK 7.5 billion. Karl Munthe-Kaas is CEO, and the company plans to expand into Finland and then Germany in 2022.
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