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OfferFit uses self-learning AI to automate personalized offer testing for businesses.
Founded in 2020 and based in Massachusetts, OfferFit provides an AI decision engine that tests personalized offers and helps businesses select promotions for customer segments. Its tools serve industries including retail, e-commerce, travel and hospitality. In March 2025, Braze, Inc. agreed to acquire OfferFit for USD 325 million.
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