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Ruut, formerly Olev, is a SaaS platform that helps outdoor advertising companies manage smart advertising screens.
Founded in 2016 in San Francisco, US, by Erhan Çiris and Ertunc Ciris, Ruut was previously named Olev. Its platform lets outdoor advertising firms monitor ads, schedule content, and analyze performance, and it earns subscription fees and partner revenue from screen manufacturers and advertising firms. In July 2017, the company raised USD 0.27 mn in a Seed round, bringing its total company valuation to USD 8.00 mn.
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