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Omnia Retail is an Amsterdam software company providing dynamic pricing and competitor price monitoring tools for retailers and brands.
Founded in 2013 and based in Amsterdam, Netherlands, Omnia Retail is a software-as-a-service company that integrates pricing and online marketing automation for retailers and brands. Its Dynamic Pricing tool automates pricing strategy using an algorithm based on price elasticity, and its Pricewatch service supplies managed competitor pricing data. Co-founded by Sander Roose (CEO) and Herman de Jager, the company has offices in Amsterdam and London, with clients including Decathlon, Samsung, Philips, HP, Asics and Playmobil. It raised an undisclosed Series B led by Connected Capital in October 2017.
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