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Opendorse, Inc. runs a marketplace that connects athletes with brands and fans for Name, Image and Likeness (NIL) deals.
Athletes monetize their Name, Image and Likeness through endorsements, social posts, appearances and fan engagements that brands and fans book on the platform, mainly in California, Texas and Florida. Revenue comes from a transaction-based model, with fees that vary by athlete popularity and the request. Founded in 2012 in Lincoln, US, by Adi Kunalic and Blake Lawrence, the company has raised USD 15.00 mn across 11 deals, most recently a Series A on August 9, 2022, with investors such as Advantage Capital, Flyover Capital and Serra Ventures.
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