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Optoro provides returns management software for retailers and third-party logistics providers.
Optoro's cloud-based Returns Management System helps manage returns, improve customer experience, and recover inventory using its SmartDisposition® data engine. It serves retailers and logistics providers, including in fashion, footwear, and maternity retail. Founded in 2010 by Adam Vitarello and Tobin Moore, the company is based in Washington. Blue Yonder acquired Optoro in August 2025 from Ikea Group, UPS Ventures, Franklin Templeton, Tenfore Holdings, United Parcel Service, TriplePoint Capital, Square 1 Bank, Generation Investment Management, Kleiner Perkins, SWaN & Legend, Revolution Ventures, Grotech Ventures, SJF Ventures, and Maryland Department of Business and Economic Development.
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