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ORIGHT connects dairy and livestock farmers with products, services, and financial support through a mobile platform.
Founded in 2019 and based in Haryana, India, ORIGHT provides farmers with products, services, and financial assistance through a cloud-based mobile platform. Its tools support loans, insurance, milk traceability, procurement, testing, and data transfer, including the eDPU app and ORIGHT SENSE IoT device. Utkarsh Kapoor and Rame Kachroo co-founded the company. In September 2024, it raised USD 1 million in seed funding led by Aeravti Ventures to scale its platform and product range.
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