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Los Angeles premium hair and body care brand founded by celebrity hairstylist Jen Atkin.
Founded in 2015 in Los Angeles, US, Ouai Haircare sells premium hair care, body products and fragrances, including shampoos, conditioners, treatment masks, body cleansers and perfumes. Its products are sold through direct-to-consumer channels and retail partners. Alliance Consumer Growth took a minority stake in September 2018, and the company reported 2017 revenue of USD 15 mn.
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