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Ouidad makes hair care products for curly hair, including sulfate-free shampoos, conditioners and styling creams, from New York.
Founded in 1984 and headquartered in New York, US, Ouidad Inc. focuses on hair care for curly hair across spiral, wavy, tight and coily textures. Signature lines include Advanced Climate Control and Curl Quencher. Products are sold to consumers and through salons and retailers in the US, Canada and online. In August 2018 JH Partners sold the company to Topspin-backed J&D Brush Company, Inc. Betsy Brooks is CEO, and 2017 revenue was USD 35.00 mn.
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