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OurCart captures retailer-agnostic purchase data so brands can validate transactions, reward customers and gain consumer insights.
Founded in 2013 in Tel Aviv-Yafo, Israel, OurCart offers purchase data capture tools, brand marketing solutions and managed consumer panels, sold mainly to brands through subscriptions and service agreements. Its clients range from Fortune 500 enterprises to emerging startups. The company raised USD 1.95 mn in Seed funding on June 1, 2015, from Nielsen Innovate, Partam Hightech, Pereg Ventures and Whitestone Investment Fund. CEO Shahar Alster leads the firm, which has completed two funding deals.
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