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Paapi provides ad measurement and optimization tools for performance marketers.
Paapi connects advertising platform data with user behavior and conversion tracking to help marketers measure campaign results and identify wasted spend. Founded in 2024 by David Tam, it is based in Camberley, UK, and serves direct-to-consumer brands. In June 2025, it raised GBP 420,000 in pre-seed funding led by SFC Capital.
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