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Palette Brands develops and sells direct-to-consumer luxury products through e-commerce.
Founded in 2021 in Karnataka, India, Palette Brands operates WhiteInc Retail, an e-commerce business developing direct-to-consumer luxury brands. Its brands include Unbottle and Totem, with three more in development. In October 2022, the company raised USD 1 million in seed funding led by Dholakia Ventures, with participation from FirstPort Limited companies and Inflection Point Ventures.
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