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Auckland analytics firm founded in 2013 that measures global audience demand to guide streaming and content valuation.
Founded in 2013 and headquartered in Auckland, New Zealand, Parrot Analytics Limited provides global audience demand analytics for streaming economics and content valuation. Its tools measure demand across markets, languages and platforms, with metrics such as subscribers, revenue, ARPU and churn. Clients include streaming platforms, film production companies and television networks. In January 2019, the company raised NZD 8.67 mn in Series A funding, led by CEO Wared Seger's team.
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