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New York programmatic advertising firm that uses data-driven insights to place ads and reach targeted consumers.
Founded in 2014 and headquartered in New York, US, Parsec Media Inc. provides programmatic advertising solutions that use data-driven insights for real-time ad placement and audience targeting. Its clients range from startups to large enterprises in retail, technology and consumer goods. Revenue comes from tiered subscriptions and performance-based arrangements with brands. Kargo Global Inc. acquired the company on March 31, 2022, for an undisclosed amount.
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