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Parsely provides analytics tools to help publishers and marketers measure content performance.
Founded in 2009 and based in New York, US, Parsely develops content analytics tools for newsrooms and marketers. Its products include a performance dashboard, content conversion tools, an API, data pipeline and content management system. Automattic Inc. acquired the company in February 2021, after its Series B funding of USD 6.80 mn, which included Blumberg Capital, DreamIt Ventures and Felton Group.
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