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Sydney-based company offering AI-driven retail media and search tools that help e-commerce retailers boost engagement and sales.
Founded in 2017 and headquartered in Sydney, Australia, Particular Audience was established by Esteban Ulrich and James Taylor. Its products include managed and self-service retail media modules, dynamic product recommendations, automated product bundles and AI-powered search, serving e-commerce retailers in fashion, health and beauty, electronics and grocery. In August 2021 the company raised AUD 10.08 million in Series A funding led by EVP, with Five V Capital, Radiata Super Pty Ltd, Sypkes Group, Carthona Capital and Ccvf3 Hp Services Pty Ltd participating.
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