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Passion Labs offers brands an analytics and engagement platform using NFTs as customer data tools.
Founded in 2022, Passion Labs provides an engagement platform for automotive brands in Japan and Asia-Pacific. Its use of NFTs as cookies gives brands zero- and first-party data while allowing consumers control over personal data. Based in Taipei, Taiwan, the company raised venture funding from Animoca Brands in February 2023. Keegan Huang was CEO as of March 2023.
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