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The Path to Purchase Institute (P2PI) provides commerce marketing and retail media insights, education and memberships.
Founded in 2003 and based in Chicago, US, the Path to Purchase Institute (P2PI) provides insights and resources on commerce marketing and retail media, including the Retail Intel Series and Learning Labs. It sells memberships, event registrations and educational programs to retailers, brands and marketing professionals. RFE Investment Partners acquired P2PI in April 2016. David Lear is CEO and Jorge Zepeda is the founder.
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