Santa Monica-based Pathmatics provides digital advertising intelligence software for advertisers, agencies and publishers.
Established in 2011 and based in California, US, Pathmatics provides patent-pending digital marketing intelligence technology for advertisers, agencies, publishers and ad tech providers. Its products include Pathmatics Explorer, Connect and Custom, covering Facebook, Instagram, YouTube and other channels. In October 2018 the company raised USD 3 million in venture funding co-led by Mintel Group Ltd. and SPH Media Fund. Sensor Tower acquired Pathmatics in May 2021.
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