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Seattle skincare company making research-backed, fragrance-free products such as the SKIN PERFECTING 2% BHA Liquid Exfoliant.
Founded in 1995 and headquartered in Seattle, US, Paula's Choice, LLC develops research-backed skincare products for different skin types and concerns. It sells direct to consumers through its e-commerce platform in North America, Europe and parts of Asia. Flagship prices are USD 35.00 for the SKIN PERFECTING 2% BHA Liquid Exfoliant and USD 55.00 for the CLINICAL Niacinamide 20% Treatment. In June 2021, Unilever acquired Paula's Choice from TA Associates and Bertram Capital.
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