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Paxera plans and manages digital advertising campaigns using performance-based models.
Paxera is a media marketing firm and affiliate network integrator that manages campaigns using Cost Per Action and Cost Per Click models. Founded in 2002, it was based in Santa Clara, US, and served businesses seeking digital advertising. NeoPhotonics acquired the company in November 2006. Its Series A funding totaled USD 5.35 mn, with Crescendo Ventures, Harbinger Venture Capital and Infinity Capital Ventures among the investors.
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