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PayLead offers marketing tools that place cashback programs inside banking apps to build customer loyalty for brands.
Founded in 2016 in Bordeaux, France, PayLead integrates cashback programs into banking apps, using transaction data to send personalized offers to consumers, mainly in France. It earns revenue from partnerships with banks and retailers and reported EUR 211,605.50 in 2017 with an EBITDA of EUR -198,847.10. A Series A round raised EUR 0.30 mn on March 12, 2021, at a valuation of EUR 28.72 mn, and CEO Charles de Gastines leads the company.
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