Peace Tech Lab Co., Ltd. of Tokyo runs a mobile app for renting, lending and trading home appliances and lifestyle goods.
Based in Tokyo, Japan and founded in 2016 by CEO Rieko Muramoto, Peace Tech Lab operates a retail business through its app, with a physical store in a station in Osaka. Its products include Alice.style Prime, a monthly subscription for a wide range of items, and Alice Style, a platform for borrowing between individuals and businesses. Its offerings span home appliances, travel gear and fitness equipment. The company raised venture funding from Japan Private Equity and JR Shikoku in March 2024.
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