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Pebble Finance uses direct indexing to help investors personalize passive investment strategies.
Founded in 2021 in Massachusetts, Pebble Finance offers a web platform for personalizing passive investment strategies through direct indexing. Its software helps self-directed investors tailor portfolios while avoiding high fees. The company was founded by Justin Whitehead and works with Alpaca. In July 2022, it raised USD 5 million in seed funding from NextView Ventures and Cendana Capital.
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