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San Bruno ad-tech company offering audience targeting and branded content, acquired by Maven Coalition in 2020.
Founded in 2014 and headquartered in San Bruno, US, Petametrics, Inc. offers audience targeting, e-commerce insights and branded content to advertisers, reaching a monthly audience of over 100 million consumers. It generates revenue through direct advertising, programmatic sales and branded content partnerships. Maven Coalition, Inc. acquired the company in March 2020 for an undisclosed amount. Its latest Series A round raised USD 6.40 mn, led by Storm Ventures with NTT DOCOMO Ventures, Revel Partners and Rincon Venture Partners.
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