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Pfines makes personalized hair care products, including shampoo and treatment sets under the PFINÉS brand.
Founded in 2022 and based in Tokyo, Japan, Pfines offers personalized hair care products under the PFINÉS brand. Its shampoo and treatment sets are tailored to consumers’ hair concerns and preferred scents, and its formulations include ingredients such as malachite extract and baobab seed oil. In September 2023, the company raised venture funding led by East Ventures and i-nest Capital. CEO Yuichi Yanagisawa leads the company, which planned to use the funding for web marketing and product development.
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