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Phlur, Inc., based in West Hollywood, US, sells gender-inclusive fragrances, body care and candles online and in retail.
Founded in 2015 and based in California, US, Phlur, Inc. sells gender-inclusive fine fragrances, body mists, deodorants, candles and gift sets through Sephora, Amazon and its own website. Revenue comes from direct-to-consumer e-commerce, retail partnerships, subscriptions and limited-edition drops. In July 2025, TSG Consumer Partners agreed to acquire the company from Belcorp Ventures, Next Coast Ventures, Prelude Growth Partners and Symrise AG, with financial terms not disclosed. It is at the Series A stage.
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