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Piano provides digital business software for media and content companies.
Piano offers cloud software for managing revenue, subscriptions, advertising, and analytics. Its products include tools for paywalls, audience data, user profiles, and paid content models, and its clients include CNBC, Wall Street Journal, NBC Sports, Insider, The Economist, Gannett, and Le Parisien. Founded in 2011, Piano is based in New York, US. In February 2025, it raised USD 120 million in equity and venture debt from returning investors ORIX Corporation USA and Updata Partners, with participation from new investor Runway Growth Capital.
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