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Swedish e-commerce platform selling motorcycle gear, apparel, parts and accessories to riders across Scandinavia and Europe.
Founded in 2008 in Sweden, Pierce Group AB runs e-commerce websites for motorcycle gear, safety equipment, apparel, parts and maintenance supplies. It serves riders in Scandinavia, Western Europe and parts of Southern Europe through direct-to-consumer sales. The company reported revenue of USD 166.50 mn and EBITDA of USD -3.58 mn for 2022. In March 2021 it raised SEK 1.045 billion in a Nasdaq Stockholm IPO, with Procuritas Partners returning 8x net multiple, and Willem Vos is CEO.
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