Pique, formerly Nextsmarty Holdings Pte. Ltd., is a Hanoi platform giving e-commerce sites real-time AI product recommendations.
Based in Hanoi, Vietnam and founded in 2017, Pique, formerly known as Nextsmarty Holdings Pte. Ltd., provides a personalization engine that uses real-time clickstream data to recommend products to shoppers. The engine works with existing e-commerce platforms and aims to lift conversion rates without large volumes of historical purchase data. In June 2021, M_Service, a portfolio company of Warburg Pincus and Goodwater Capital, acquired Nextsmarty Holdings Pte. Ltd.
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