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Placense analyzes location data to help businesses understand foot traffic and consumer behavior.
Founded in 2018 and based in Tel Aviv-Yafo, Placense provides location analytics on visitor trends, customer journeys and catchment areas for retail, real estate, advertising and mobility businesses. It uses anonymized mobile device data. In March 2021, it raised GBP 3.5 million led by Zero Gravity Venture Partners, with Future Energy Ventures and other investors participating.
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