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New York platform, founded in 2017, that lets fitness trainers build branded apps for subscriptions, challenges and community.
Playbook Technology, Inc., founded in 2017 in New York, US, provides a digital platform that lets fitness trainers, athletes and coaches create branded apps for their businesses. Features include member-only content, challenges, one-time purchases and community tools. Creators keep 80% of subscription revenue after processing fees, and Playbook keeps 20%. Jeff Krahel is CEO. In October 2020 the company raised USD 9.3 mn in Series A funding, with investors including Abstract Ventures, Aglaé Ventures, Everywhere Ventures, FJ Labs and Porsche Ventures.
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