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Playbrush GmbH, a Vienna company, sells the GUM Playbrush electric toothbrush and an app that makes brushing fun for children.
Founded in 2014 and based in Vienna, Austria, Playbrush GmbH makes dental care products for children, including the GUM Playbrush electric toothbrush and a companion app with games. Products are sold directly, with a subscription for replacement heads and premium app features. Paul Varga is CEO and was co-founded the company with Matthäus Ittner and Tolulope O. Its October 2018 round raised EUR 750 thousand from Speedinvest and Uniqa Ventures, bringing total funding to USD 2.00 mn across three rounds. The stage is Seed.
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