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London-based developer of CITYPLAY, a sensor device that tracks soccer players' movement and skills with AI feedback.
Founded in 2016 in London, UK, Playermaker Limited sells CITYPLAY, a sports performance tracking device for soccer players of all levels that uses AI and 6-axis smart sensors to capture movement 1000 times per second. It measures metrics such as kicking power, ball possession and speed, and sells direct to players and academies, with optional subscriptions. CEO Guy Aharon co-founded the company with Eyal Postelnik and Moran Gad. In June 2022 it raised USD 40 mn led by Ventura Capital, with participation from MIG Capital and Pegasus Tech Ventures.
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