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Players 1st provides customer experience and feedback software for golf clubs.
Founded in 2013 and based in Aarhus, Denmark, Players 1st provides a customer experience platform for the sports industry, particularly golf clubs. Its tools include surveys, feedback notifications, analytics, and benchmarking, and it serves over 3,000 clubs in more than 20 countries. In August 2024, it raised EUR 1.3 million in venture funding led by Scale Capital.
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