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PlayReplay provides tennis systems for real-time ball tracking, line calls and player performance analysis.
Founded in 2019, PlayReplay develops a tennis system that combines camera-based ball tracking, line calls, coaching tools and a mobile app. Its customers include tennis academies, coaches and tournament organizers. The company is based in Stockholm, Sweden, and was co-founded by Hans Lundstam and Mattias Hanqvist. In May 2026, it raised USD 12 million in venture funding led by Alfvén & Didrikson, with participation from ExM Investment Partners AB, Crimson Sports Capital, Centre Court Capital, Charbe Partners and a fund managed by LionTree.
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