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PlayUp provides an online wagering platform for horse, greyhound and harness racing.
Founded in 2014 by Daniel Simic and based in Sydney, Australia, PlayUp offers online racing wagers and tools such as Betslip Promotions and Race Finder. Its platform serves bettors in Australia, the United Kingdom and Europe. In February 2026, NextBet Pty Ltd acquired PlayUp Interactive Pty Limited from FTX Ventures, Beachhead Venture Capital, Investorlink Securities and Dreamworx; financial terms were not disclosed.
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