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Plum Goodness is a Thane-based direct-to-consumer brand selling dermatologically tested, 100% vegan skincare, haircare and body care products.
Founded in 2013 and headquartered in Thane, India, Plum Goodness sells vegan skincare, haircare and body care products direct to consumers through its website, mobile app and select retail stores in India. Core products include the 10% Niacinamide & Rice Water Brightening Face Serum and the 2% Niacinamide & Rice Water Brightening Gel Moisturizer. Prasanya Chennapatnam, Pulkit Agrawal and Shankar Prasad co-founded the company. It raised INR 7.41 million in September 2022 and reported revenue of INR 38,572,468.5 in fiscal 2023.
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