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POP combines UPI payments, shopping and rewards through its POPcoins system and consumer app.
POP provides payment and shopping software that rewards users with POPcoins on UPI transactions. Its services include POPclub, a shopping marketplace and a credit card, with a network of more than 500 brands as of June 2024. The company is based in Bangalore, India. In June 2024, it raised USD 2.4 million in seed funding led by India Quotient.
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