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Canada-based Potential Motors builds off-road driving technology, including the Terrain Intelligence and Off-Road OS platforms.
Founded in 2018 and based in Fredericton, New Brunswick, Canada, Potential Motors Inc. was founded by Sam Poirier, who is CEO as of 2024. In May 2024 it raised USD 2 million in Seed funding from returning investors Brightspark Ventures, New Brunswick Innovation Foundation (NBIF) and Build Ventures, with participation from Farpointe Investments, as part of a larger USD 8.5 million Seed round. Terrain Intelligence uses cameras, radar and lidar to read terrain, while Off-Road OS automates driveline, suspension and torque settings. Target sectors include powersports, defense and mining.
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