Prelude

About

Prelude, founded in 2022, is focused on delivering innovative preneed insurance solutions tailored for funeral homes. The company is based in Tulsa, US, and has completed 1 deal as of September 10, 2024. The founder's details are not available, but the strategic direction reflects a commitment to enhancing the funeral planning process for families. Prelude offers a comprehensive preneed insurance solution designed specifically for funeral homes, featuring an intuitive software platform that facilitates in-person selling. This system empowers funeral home staff to efficiently conduct preneed appointments, allowing them to close sales in a single meeting, thereby eliminating the need for profit-sharing with third-party intermediaries. Prelude’s software is backed by Great Western, a reputable insurance carrier, and aims to streamline the pre-planning experience while providing industry-leading commission rates of up to 23% for users. The platform serves funeral homes across the United States, addressing the critical need for enhanced profitability and efficiency in the preneed sector. By removing layers of administration and middlemen, Prelude enables funeral directors and their teams to maximize their earnings from preneed sales, ultimately benefiting the families they serve. The revenue model for Prelude is structured around a membership-based system that offers users access to their preneed software and resources. Funeral homes enter into partnerships with Prelude to utilize its selling software, which is designed to enhance the preneed sales process and improve average commission earnings significantly compared to industry standards. Transactions occur directly between Prelude and the funeral homes, with members retaining the full commission on policies sold, reported to average 23%. The pricing framework is built around the commission structure, where members benefit from higher rates and growth potential on policies sold. Prelude's distinctive offerings include proprietary tools for managing preneed appointments and strategies that help funeral homes realize substantial increases in their revenue from preneed insurance sales. The company is positioned to support funeral directors in generating additional income while providing families with essential planning options. In March 2025, Prelude raised an undisclosed amount of venture funding from new investors University of Tulsa Endowment and Hurricane Ventures. The company will use the funding to continue its mission of putting families first, maintaining its focus on providing comfort and support throughout the funeral planning journey. Future plans include launching new product features aimed at enhancing the user experience and expanding their market presence into additional states by the end of 2025.