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Sells color-changing cat litter that signals possible feline urinary health problems, delivered by monthly subscription.
PrettyLitter, Inc. makes cat litter that changes color to flag possible urinary health issues in cats, while controlling odor with non-toxic silica gel crystals. Founded in 2015 and headquartered in Los Angeles, US, it sells direct to consumers through subscriptions priced at USD 24 per month for one cat, USD 44 for two and USD 66 for three. Daniel Rotman is CEO, and Mars Petcare acquired the company from a group of investors in September 2021.
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